P A S T T H E P R E T T Y P A S T E L S
If you haven’t noticed we have an obsession with former Montrealer, Foxtly – and not just because she makes enviable pastel watercolor art. Ly Truong, aka @foxtly, founder of Odjects and wiz-kid illustrator, is one of those girls who’s as giggly as she is talented. And you know what? She’s really chill too.We invited the multifaceted artist to spend a day in Philo’s Double Major Tote and Alice Kass’ The Augusta bodysuit - while on the road in Montreal. We caught up with the artist and the talented photographer Ezra Café before they headed out on their photoshoot road trip.
O N H E R C U R R E N T P R O J E C T S
I'm currently a partner at Nordic Trading LTD and launching Copehagen Sparkling Tea in Vietnam this month. It's basically high-end, organic low alcoholic/non alcoholic champagne made of tea, imported from Copenhagen Denmark. It's a great replacement for people who don't drink a whole lot but still like to have fun with their friends, people who can't drink for religious reasons, pregnant/breastfeeding women. I'm also a partner at bebright.vn and provide creative direction for their magazine and other product lines. Lastly, I launched my jewelry brand : Odjects (Odd + objects)!
O N H E R A R T I S T I C S T Y L E
I definitely feel like I'm still refining it. I have a much better idea of what I do and do not like at the moment, I have a consistent core but all the little details are constantly changing. I do like to experiment quite a bit, whether we're talking about fashion or art...
O N H E R P E R S O N A L S T Y L E A N D W H A T ( N O T W H O ) I N F L U E N C E D I T
I don't really recall a specific point in time or anyone in particular, but because my job fresh out of college was very research heavy I guess I got to see a lot of things a lot of styles, built my library of references pretty early on and zoned in on a "personal style" which is just a mashup of all the things I like (that work for my frame). Her go - to outfit: probably an oversized dress + gaucho. Definitely something oversized and comfy
O N T H E A L I C E K A S S ' A U G U S T A ' A N D P H I L O ' D O U B L E M A J O R '
They were easy to style and very versatile. Versatility is generally a pretty important criteria for me.
H E R B E S T A D V I C E F O R F E L L O W C R E A T I V E S
If you want to strike out on your own, plan for the long run and don't let your ego ruin everything. I've met so many talented people who failed simply because they refused to listen. Some people succeed by refusing to compromise, but the truth is most of us don't, and raw talent is just one small part of the recipe to success. When you're fresh out of school, I think it is important to also spend at least a few years just acquiring experience before anything else. You might be creative, but you might not know how to run a company, you may not necessarily know how to manage production line, or other aspects of the business, so a little patience usually pays off. It took me a while to learn too.
Market yourself. Not by fluffing your resume, those are easy to spot and usually fall apart pretty fast once you're hired, if you get hired. but if you're working in a visual/creative field, fling your work anywhere you can, on any platform . Never know who's gonna find you, say, through Instagram for example.
If a big brand name approaches you and asks for some form of free, customized work in exchange for "exposure", say no. This is one compromise I would not accept. I know it's tempting, but it never really works out. And if you're any good at all, you should at least be paid in some tangible way for your work. Saying yes not only undermines you, but also everyone else who works in your field. Don't participate in a race to the bottom. ( Same goes for design competition where the winning design gets adapted for use/for sale by the company hosting that competition. That's really just a different name for spec work)